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It may seem a bit backwards at first. Social media online is a hot venue, and it seems that every field is recommending more, bigger, and better ways to make use of this medium. And it's not completely devoid of merit; launching a competent campaign via MySpace, Facebook, or any other social media destination can be beneficial to keeping up attendance at a gig or getting people aware of some event or other. Such sites are further useful for their ability to act as a kind of digital business card, where people can connect and get nice, bite-sized pieces of information. But the utility tends to stop here. Promoters may tirelessly seek out new contacts on social media sites, or put time and money into a project in the hope that it'll go viral, but the very popularity of the medium means the market is quite saturated. Reaching an audience of several thousands or even tens of thousands with a vague impression can be less powerful -- and less profitable -- than meaningfully connecting with hundreds. As online surfers are inundated with ads, events, friend requests, and outgoing links, it can be well nigh on impossible to convey your message and have it received as intended.
There's little dispute that the intrigue and ambience of the night is perfect for throwing on some glitz and glitter and heading out into the dark in search of entertainment and excitement. Yet not all fun memories are made when the sun's gone down; the end of the workday brings with it plenty of cause to celebrate, and a relaxing afternoon can pave the way toward a vastly more enjoyable evening. Catching on to the trend, many of London's hot spots are offering daytime events and parties to spruce up the sunlight.
A hit with the trendy crowd, the menu features calorie and carbohydrate-conscious selections that sate the appetite yet don't bog down the stomach with too much richness or kill productivity with a sugar comedown. Classic treats updated for modern diners stand up well to a nice selection of teas hot and cold, along with plenty of martini options.
The hot spots on Sloane Avenue just off the South Kensington tube are known for their upscale feel and often sweat-inducing prices. A district frequented by locals, hipsters, and the intellectual crowd, the area seems to shun anything which might come off as uncouth. Yet this discipline has led to what is possibly a death of creativity and honest consideration among local bars and clubs. Boldly breaking with this downward tradition, a new club has come onto the South Kensington scene, and is threatening to make things fun again. Barts, at the Chelsea Cloisters Hotel, is bringing imagination and individuality back to concept of the posh pub, and is quickly gaining acclaim for its injection of spirit to a scene where spirits have stayed stubbornly in martini glass and highball for a while.
The bright and stand-out graffiti bar has a considerable amount of magic going on, and the pouring, shaking, and garnishing happening inside seem as if touched by an expert with a bit of an edge. Fans of variety need not worry about the venue's drink list. An ample and impressive selection of liquors, including over a dozen vodkas, make having a favorite -- or something entirely new -- a reasonably guaranteed event. Several varieties of cocktails are available, ranging from the classic to the truly inventive. From concoctions of gin, Cointreau, lemon juice, and gomme syrup to peach liquor lap dancing with Chambord and Grand Mariner, any taste no matter how esoteric will be hard-pressed to go home disappointed. An array of wel-chosen champagnes remain a standby, and a respectable wine list rounds out the spot's more than adequate drinks menu. With prices for cocktails topping out at £7.95 and wines ranging from £ 12 to £ 50, Barts remains quite reasonable despite the swank of its local environs.


