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Tuesday - Sep 29, 2009 Staying Social: Technology Hasn't Changed the Promoter's Key Weapon There can be little dispute that it's a technical age. We compute, calculate, call, and connect with myriad devices, tapping into vast worldwide networks with the push of a button and the click of a mouse. Gadgets and softwares grow and evolve at break-neck speed, and those on the edge play a fierce game of leapfrog in an effort to keep current with the latest trends and tools. Much in life has changed as a result of these breakthroughs and society's reliance upon them. In the majority of areas, these changes are positive; people are able to communicate more easily, transport and transactions can take place swiftly and with a minimum of expense, and entertainment is never too far away, in one form or another. But the modern prevalence of technology has its downsides, as well. For promoters and people working to grow a career in public relations, the potential for damage can be especially great. What, exactly, is the menace? It's pervasive. It's sneaky. And it's all a figment of your imagination. The idea that online social interactions are adequate for pr and promoter work is a misconception capable of wrecking a business, and keeping it firmly in the stone age.  It may seem a bit backwards at first. Social media online is a hot venue, and it seems that every field is recommending more, bigger, and better ways to make use of this medium. And it's not completely devoid of merit; launching a competent campaign via MySpace, Facebook, or any other social media destination can be beneficial to keeping up attendance at a gig or getting people aware of some event or other. Such sites are further useful for their ability to act as a kind of digital business card, where people can connect and get nice, bite-sized pieces of information. But the utility tends to stop here. Promoters may tirelessly seek out new contacts on social media sites, or put time and money into a project in the hope that it'll go viral, but the very popularity of the medium means the market is quite saturated. Reaching an audience of several thousands or even tens of thousands with a vague impression can be less powerful -- and less profitable -- than meaningfully connecting with hundreds. As online surfers are inundated with ads, events, friend requests, and outgoing links, it can be well nigh on impossible to convey your message and have it received as intended.Importantly, this doesn't mean that social media sites and methods should be abandoned. On the contrary, they can be excellent parts of an overall game plan. As long as they remain parts. The concept of the promoter is built upon the idea of an outgoing, engaging, and knowledgeable person, one who has a large and loyal Rolodex. While sending an email or leaving a comment may carry the benefit of being done in one's undies, there's simply no replacement for making real-time, live connections with people. Forming incidental relationships with people one runs into is one of the key skills of a successful promoter, and can lead to truly endless opportunities for partnerships and growths in business. We advise to use the SMS and email tools that BTV offers in a more personal way. Don't send blanket emails and annoying texts - it will ultimately do you harm, not good. Building a dialogue with your current clients and friends will mean that they will actively seek your correspondence. They will think of you when planning a night out and ultimately your client list will grow. Keep it real. |
Services Founded by... However, a truly memorable... | Our Aim BTV is run by promoters in the form of venues, event managers and table bookers. We aim to present their events to you in an unbiased way and to give them a solid set of tools to market and secure ticket bookings. BTV aims to have an individually customised experience for each of our visitors. We realise that differing tastes, budgets and locations can all be accomodated for in one place - but to do so, it must be presented clearly. Our short term aim is to concentrate on building content. BTV is looking for contributors for articles on any nightlife experience - please feel free to submit them to us. Review your experiences, good and bad, it will enrich that of the community as a whole. |
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